(update: June 2, 2021)

Who We Are

Our website address is: https://www.helplate.com.


Cookies are for your convenience so that you do not have to fill in your details again when you visit our site(s) again.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

What Personal Data We Collect and Why We Collect It

HelpLate gathers information you provide us to enable us to fulfill our mission: “Save Lives.” Our apps only gather the information you provide us or give us permission to gather. The information we gather enables HelpLate to track your Activity, attempt to notify you of an upcoming Activity End Time, and attempt to send an Alert to you and your Activity specific Emergency Contact(s) upon your Activity End Time. We do not “mine” your devise for additional information. 

The information we gather includes:

  • Your name as you provide
  • Your email address as you provide
  • Your phone number as you provide
  • Your Emergency Contact name, email address, and phone number(s) as you provide
  • Your Activity name as you provide
  • Your Activity end time as you provide
  • Your Activity start time as you provide or activate
  • Your vehicle information as you provide
  • Your Activity notes you provide
  • Your photographs you choose to provide HelpLate
  • Your Activity GPS time and coordinates, when available, gathered in background


The duration of an Activity can be up to 7 days. Due to the long duration and the need for tracking from start to finish, in order to battery efficiency, we need to utilize background GPS tracking.

Contact Us

When visitors leave comment in the Contact US section, we collect the data, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided  to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/.

We may store, analyze, and publish information you provide through Contact Us


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


For users that register on our website (if any), we store personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We keep Activity information and any related data for administrative, legal, or security purposes.

Where We Send Your Data

HelpLate does not share or sell your personal information but we do send you and your designated Emergency Contact(s) Activity information when an Activity has exceeded the Activity End Time.